About Barcaldine & Beyond Tours
Born and bred in Brisbane, Jeff and Kerry-Anne wanted to continue to have a reason to go to Barcaldine, a town they fell in love with during an outback tour. So much was the love for this town they decided to start up a tour business.
Being in the unique position to run small group tours in the Australian Outback, while offering Luxury Shearers Quarters to their guests, Jeff and Kerry-Anne developed a unique experience and amazing relationships with the people in, and around, Barcaldine.
Brief
Design a custom logo that is recognisable and unique.
Design and build a simple website that allows their business to stand out from the competition, capture bookings, and showcase Barcaldine.
Design and build a simple website that allows their business to stand out from the competition, capture bookings, and showcase Barcaldine.
Goals
The goal of the website was to capture enquiries for guests interested in attending the tour.
Guests were also very interested in seeing the bespoke itinerary which was curated by Barcaldine & Beyond Tours
Guests were also very interested in seeing the bespoke itinerary which was curated by Barcaldine & Beyond Tours
Outcomes
Months before their first tour was due to commense, all available tours for 2022 were sold out. After the first tours were complete, the guests lavished priaise into Jeff and Kerry-Anne for a wonderful tour experience.
Technologies in use
Logo Design
Move Digital designed a simple and recognisable logo for Barcaldine & Beyond Tours. As the project was completely from scratch for a new start-up we had a blank slate to work with.
Jeff & Kerry-Anne were open to ideas and together we refined a clever logo that they love.
Jeff & Kerry-Anne were open to ideas and together we refined a clever logo that they love.
Website Design
A custom logo design needs a custom website design. We designed a simple and easy to follow interface that their audience would understand. Understanding the audience, and refining the language were keys to the success of the launch of the website.
Website Hosting
Launching a website on a slow hosting platform was not a good idea. We launched this website on our blazing fast ZoomCache infrastructure which gave the website a high uptime, high load capabilities and extremely fast load speeds.